Via Triozzi is successful because it balances both comfort and surprise. By creating a brand that could serve as the vehicle for Leigh’s stories and inspiration we established the restaurant as the new place to go as well as that spot that guests would want to return to, time and again, to relax.

Our first order of business was to focus all strategy and decision-making around a crystal clear vision: to provide a venue where Leigh could be completely and effortlessly herself. 

A fantastic host – warm and caring, full of stories and suggestions for the perfect pairings – Leigh is in her element with one foot in the kitchen and the other in the dining room. Just as her grandmother Nani Angie would circle the table, checking on everyone she loved, Leigh’s hospitality shines as brightly as her food: beautiful Italian fare, pure and simple.

Drawing on the Italian countryside, where Leigh fell in love with her family’s food and culture, ThreeBeanGroup designed a visual narrative to bring her homeland alive. We sought that perfect balance: crisp and modern – but with a rich elegance that harkens back to a different time. The tone is warm and grounded in history, but not fussy or reductive. 

Via Triozzi guides guests into a different land and an environment imbued with the simplest luxuries: beauty, comfort, story, and really good Italian food.

With a shower of media attention even before Via Triozzi opened its doors, Leigh’s labor of love was embraced by Dallas with a passion even the most seasoned chefs hope for. And the entire guest experience lives up to the hype. Without pretense or attitude, Via Triozzi provides a cohesive environment that's stunning in its simplicity and intention. Exactly what customers are craving.

Leigh absolutely shines at Via Triozzi, sharing her favorite food and stories with those gathered around her table in Texas – in this fresh and inviting restaurant where guests can truly feel at home.

SCOPE

Brand Strategy
Brand Narrative
Conceptual Menu
Brand Identity & Collateral
Interior Look and Feel
Menu/Recipe Development
Wine List Development
Web Design & Art Direction
Pre- and post-opening PR
Marketing
Bespoke Pitches